TOUR: Sweden on the Road

As part of this year public diplomacy theme 'Going Glocal', Sweden is also putting its own distinctive spin on the classically American experience of a road trip with the project Sweden on the Road. In tours of different geographical areas – the Midwest and the West Coast – the Embassy of Sweden in the United States is hitting the road on a grand tour to connect with Americans in cities, towns, and rural areas and to exchange ideas with students, entrepreneurs, decisionmakers and others.

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