Denise Grünstein, Julia Hetta, Martina Hoogland Ivanow, Julia Peirone and Elisabeth Toll belong to a new generation of Swedish fashion photographers who have made a reputation around the world. They can be found in international fashion magazines and art institutions.
The exhibition combines the creative energy of these five unique artists. The images are a game of balance between art and fashion photography, rooted in cultural history as well as personal experiences. They overcome the difference between the intimate and the distant, creating atmospheres that bewitch us.
About the Photographers
Born in 1972 in Uppsala, Sweden
Julia Hetta’s romantic and timeless images show an alternative world inhabited by mysterious and omniscient beings, evolving slowly in a place where the light is always soft, yet permeated with a feeling of impatience. The colors are so saturated and the textures look so real that the viewer is drawn to step closer and touch them.
When she was 17 years old, Julia Hetta decided to devote her life entirely to photography. She graduated from the Rietveld School of Art & Design in Amsterdam in 2004, and gradually established herself as a fashion photographer. Her visual landscape is rooted in classical painting without getting trapped in a rigid formula. The clothes are seemingly simple, but sophisticated, and portraits are often accompanied by inevitability. Julia Hetta works almost exclusively with natural lighting and a long exposure time. “Everything must take the time it takes,” she says. ”It’s something people often forget today”. Her timeless images have been published in magazines such as Another Magazine, Dazed and Confused, Elle, Vogue, Acne Paper and Harper’s Bazaar.
Martina Hoogland Ivanow
Born in 1973 in Stockholm, Sweden
Martina Hoogland Ivanow’s photographs give the onlooker the sensation of a presence that is at once real and poetic, combined with a menacing and hypnotic aesthetic. Each image is like a novella. The photographer collects shadows and mist imprecision which is precisely what
constitutes the strength of the photographs.
At the age of 18, Martina Hoogland Ivanow left Sweden to study at Parsons in Paris and New York. Following several busy years in London, she returned to Stockholm in 2002. Her photos transfer to the viewer a feeling of presence, real and poetic. Her striking signature aesthetic has been featured in AnOther Magazine, Face, Dazed & Confused and Blindspot. She has participated in exhibitions at such venues as Victoria & Albert Museum, Barbican and Moderna Museet. Over the past decade she has focused on book and art projects. In 2011, her first book Far too close was published by SteidlMack and Martina won an International Artists Studio Program in Sweden grant and a prize from Scanpix for her Satelite project.
Born in 1950 in Helsinki, Finland, based in Sweden
In her maverick photographs, Denise Grünstein masterfully switches between the atmosphere in her own creations and works she has done on commission. Her artistic playground and main focus is the theme of women and nature, a visual world that is peculiar to the artist, and both powerful and suggestive.
Denise Grünstein is one of Sweden’s best known photographic artists. After studying photography in the United States in the 1970’s, she became an assistant fashion photographer. In a short period of time she developed a career as an artist and a photographer. With a unique ability to imprint her own feelings and temperament on film, Denise Grünstein works mainly with traditional film and uses an analogue large format view camera. She emphasizes stage-like, artificial ambiance in her photographs. She has staged a large number of high profile solo exhibitions and contributed to numerous celebrated books. The last ten years have been dedicated to staged photography, depicting women in a central position, with nature as her playground– a visual world peculiar to the artist, powerful and suggestive, often with connections to romantic painting and surrealistic photography.
Born in 1973 in Argentina, based in Sweden
Julia Peirone captures moments beyond our control, which we do not have time to perceive.
Her images seem unflattering. For instance, with her series of portraits of teenage girls who, as they’re transforming into women, are conscious of the image they present and the gaze of the beholder.
Julia Peirone graduated from the University of Film and Photography in Gothenburg, and the University College of Art, Craft and Design in Stockholm. Her work has been exhibited in Sweden, Europe, the United States and China. In 2001, Peirone published her first book Blind smek min Kind. Last year, her second book More than violet was released, with an intriguing series of portraits of teenage girls at the age when they're transforming into women and becoming aware of their images and that they are being noticed. The photographs are technically perfect, yet thoroughly imperfect according to the traditional principles of portraiture. These works capture suspended moments: awkward blinks, yawns and half-gestures between poses, involuntary moments that we do not even notice. Julia Peirone often uses an analogue medium format camera and scans her images to create computerized montages. Her photographs have been published in Aperture, Eyemazing, and C International Photo Magazine and the fashion magazine Rodeo, among others.
Born in 1970 in Stockholm, Sweden, based in France and Sweden
Elisabeth Toll says, “If there is no light, I can’t see anything.” Her photographs are inspired by personal memories, stories, impressions and sensations which she shares with us as she relives them. These images have a strong link to architecture and a dash of surrealism.
After first studying archaeology, history and law in college, Elisabeth Toll finally found her vocation when she became an assistant to a photographer, specializing in darkroom printing and hand retouching. She tries to retain the sense of that type of photography even while shooting digitally. When Elisabeth Toll moved to Paris, her first project was for the French Foreign Legion. She considers this to have been her most prestigious assignment. Soon after that she turned to portraits and fashion. Her current editorial clients include magazines such as French, Russian and German Vogue, Harper’s Bazaar UK, French and Russian Elle, Bon, Icon and Livraison. She has photographed accessories for Louis Vuitton. In 2012, she received the prize for best fashion photography by Swedish Elle.
The exhibition is curated by Greger Ulf Nilson and produced by the Swedish Institute.
Opening hours of the exhibition in House of Sweden:
Different Distances - Fashion Photography Goes Art
09.28.2013 - 12.08.2013
Saturdays: 11:00 am to 4:00 pm
Sundays: 12:00 pm to 5:00 pm
Guide is available on site
PLEASE NOTE that limited viewing of the exhibition will be available on December 7th due to the Christmas bazaar in House of Sweden.