The Sweden Logotype

  • logotype

    The Sweden Logotype Photo: Embassy of Sweden Tirana

When Sweden finances a development project within Swedish development cooperation that turns to a foreign audience, then the Sweden logotype for promotion shall be used. Through the logotype and the so called ‘Brand Sweden’, we increase the visibility for Sweden and Swedish development aid and so give more opportunities for openness and accountability.

The Sweden logotype for promotion shall be used:

  • for development cooperation projects financed by Sweden,
  • when other donors’ logotypes are used, and the target group is the citizens in the partner country,
  • by Swedish actors (civil society organisations, authorities, academia, trade and industry) when it comes to contributions that are entirely or partly financed by the Swedish government, alone or in combination with the own logotype.

Whenever the logotype is used on the material of other stakeholders, whether printed or electronic, the role of Sweden in the specific context should be clear. If the context is not self-explanatory an additional text on Sweden's role should be included.
Read more infromation on The Sweden Logotype for promotion.