How can Strategic Communication help us reach our goals?
“Good communication is when the right information is given. What makes communication excellent is when it touches you, and you want to make a difference”, says Jenny Nordman from the Swedish Embassy.
We invited our partners for a workshop in Strategic Communication and for sharing successful experiences. David Hulth Wallgren and David Isaksson were invited from the Swedish International Development Cooperation Agency to talk about how to make a strategic plan for communication and how to give clearer messages to the audience.
“We don´t meet our own partners very often, and when we do, we are always in a hurry. It´s been great to share successful experiences about events where Sweden as a donor brings us together. We often forget that we can use these examples and successes as an inspiration of how to carry out our messages in a more comprehensible way. This workshop has given me new inspiration and will help our organisation to streamline the communication-work”, says Ines Leskaj from AWEN.
Some exercises were carried out where the partners practiced on providing clearer messages in front of a camera. “When you call your grandmother at 2 am in the middle of the night to explain a project on the phone, and she gets it, that´s when you know that you´ve given a clear message,” says Mirian Bllaci from Culture Heritage without Borders, to summarise what strategic communication is.