Swedish Fashion

  • Pelican Studio_HR-66

    Pop up store Photo: Geert Broertjes

  • Pelican Studio_HR-34

    Swedish Fashion Stories Photo: Geert Broertjes

  • dropoff (Foto Per Holmström)

    RE-DRESS Photo: Per Holmström

  • ulf_lundin-nudie_jeans-1423

    Nudie jeans Photo: Ulf Lundin/imagebanksweden.se

We're passionate about Swedish fashion - how about you?

Pop-Up Store Swedish Brands
Want to get inspired by the latest from Sweden? Come visit the pop-up store "The Pelican Studio Invites Sweden" in Amsterdam and explore ten Swedish brands.
Pop-Up Store "The Pelican Studio Invites SWEDEN"

Exhibition "Swedish Fashion Stories"
The exhibition "Swedish Fashion Stories" gives you a glimpse of the Swedish fashion scene and how artistic practice, craft and social engagement have made a lasting impact on Swedish fashion design. It showcases a selection of pioneering designers who initiated these developments– and the younger generation of designers who are carrying them forward. The exhibition is on display 16 February - 12 March 2017 in Amsterdam.
Exhibition "Swedish Fashion Stories"

What do you wear?
Curious about what we wear at the Embassy? Find out by following our Instagram account and the hashtag #sWeWear.

RE-DRESS
Join our clothes swapping day and revitalise your closet in a climate-friendly way. Re-dress is a fun and social activity that helps reduce our impact on the environment.
Re-dress clothes swapping event

Swedish Brands
Swedish designers for all sizes and tastes. Well-known brands and upcoming stars. Get inspired!
Swedish Fashion Brands

Showcase Sweden
A love story between Swedish creatives and the World. 
Fashion 

Read more
Article: "Swedish fashion – from catwalk to sidewalk"