Social media platforms have become an important communication tool. The Embassy of Sweden in Beijing is represented on the following Chinese social media.
The Embassy has had a presence on popular microblog Sina Weibo ever since the official Embassy account was launched in February 2013. Here, the Embassy has daily interaction with microbloggers from all over China. The platform is also used for its live-chat function, giving visiting Swedish ministers or officials an opportunity to chat directly with Chinese microbloggers.
Embassy of Sweden official Weibo
Instant messaging app WeChat is very popular in China, and since April 2014 the Embassy has an official account. Every week a handful of articles are published to a steadily increasing group of subscribers.
If you have a WeChat account you can follow the Embassy of Sweden. WeChat ID: swedeninchina
Video streaming site Youku allows for the Embassy to upload videos, mostly interviews and video clips from events, that can be republished on other social media platforms such as Weibo or Wechat.
Embassy of Sweden on Youku