Seminar on Wearable Technology on Nordic Design and Innovation Week’s Sweden Day

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    Wearable technology seminar. Photo: Henji Lu.

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    Ellen Sundh speaking on Wearable Technology Seminar. Photo: Henji Lu.

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    Niklas Bergh speaking on Wearable Technology Seminar. Photo: Henji Lu.

Wearable technology is here to stay, but where will it take us? What are the benefits and the challenges?  This and much more were discussed during the Sweden Day of the Nordic Design and Innovation Weeks (NDIW) at K11 Chi Art Space on November 7th.

Over 100 guests joined the Sweden Day of the Nordic Design and Innovation Week on November 7thand a seminar on the latest trends in wearable technology. The seminar was intended to initiate a conversation between Chinese and Swedish designers, companies and organizations in the field of wearable technology. The event was inaugurated by Consul General Viktoria Li, who also presented the new Swedish Lifestyle Map, a guide to Swedish lifestyle products in Shanghai.

 

At the seminar, Qu Xiaoping of the Swedish eye-tracking company Tobii presented the latest insights into eye tracking technology and advertisement effectiveness.  Web and mobile developer Ellen Sundh from Sweden’s Coda collective talked about the capabilities of electronics and connected circuits. She has produced a number of interactive projects ranging from an interactive belt telling your posture, to the world’s largest remote controlled claw machine. Niklas Bergh, one of the founders of ZoundIndustries (the creators of the Urbanears headphones), shared the story of how a couple of friends created one of the biggest headphone brands in the world. Strategy Director of Yang Design, Xiaojing Huang, talked about the importance of brand identity and trend studies. The last speaker was fashion designer Simon Wang who talked about the connection between wearable technology and fashion.

For more information, please visit the Nordic Design and Innovation Week website, or contact Christian Lindberg at Christian.lindberg@gov.se

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