New York

Facts

At Cannes Lions 2008, the international advertising festival, Swedish creativity combined for its best performance ever, totalling 20 Lions and a Grand Prix. Swedish agencies were among the best in several categories, including Media, Cyber and Design.
Evenemang / Events

Cutting-Edge Creative:
How Sweden is Changing Advertising

The seminar Cutting-Edge Creative, presented as part of Advertising Week V on September 26, will examine the growing influence and impact of Swedish creative agencies on the New York market.

New York is the center of the world for advertising and creative agencies – and where they compete for some of the world's biggest accounts. This market is now marked by an ever stronger Swedish presence whose award-winning campaigns continue to raise the bar – not least by the digital agencies. Why have Swedish advertising, design and digital media been so internationally successful? What is to expect from Sweden in the future?

This and many other topics will be discussed at The Paley Center in New York on September 26, as part of Advertising Week V, North America's largest gathering of advertising and media professionals.  The seminar is hosted and sponsored by the Consulate General of Sweden in New York, the Advertising Association of Sweden and the Swedish Trade Council.

The program will feature a keynote address by Matias Palm Jensen, CEO of Farfar, as well as two moderated panel discussions with Swedish and American advertising professionals.

Cutting-Edge Creative: How Sweden Is Changing Advertising
The Paley Center
Museum of Television and Radio
25 West 52nd Street
New York City
Friday, September 26
9:00 am - 11:30 am

Registration required at www.advertisingweek.com
 
PROGRAM (check back for updates)

8:30 am  
Breakfast and Registration

9:00 am   
Welcome and Introductory Remarks
Ambassador Ulf Hjertonsson, Consulate General of Sweden
Pia Grahn Brikell, Advertising Association of Sweden

9:15 am  
Keynote Address
Swedish Advertising In A Global World
Matias Palm Jensen, CEO of Farfar

9:45 am   
Panel Discussion 
Secrets Behind the Success of Swedish Advertising In New York
Moderator: Ann Diaz, Creativity

Panelists:
Elisabeth Ström, Advertising Association of Sweden
Scott Goodson, StrawberryFrog
Jesper Andreasson, Absolut (TBC)

Followed by Q&A

10:30 am
Coffee Break

10:45 am
Panel Discussion
The Swedish Digital Phenomenon: Are We As Good As We Think We Are?
Moderator: Teressa Iezzi, Creativity

Panelists:
Calle Sjönell, BBH
Matias Palm Jensen, Farfar
Patrick Gardner, Perfect Fools
Mattias Hansson, Hyper Island

Followed by Q&A

11:30 am
End of Session
 
3 Crowns