MAP's work focuses on helping South African men to become better fathers and partners and mitigate the spread of HIV and AIDS through courses, campaigns, workshops and support groups.
Each year between 2,000 and 3,000 men take part in MAP's week-long courses, which include training in gender equality as well as changing nappies and cooking. There are also support groups that meet every week to discuss men's roles and stereotypes.
Rraphakisa Botha, who works full time for MAP and the South African Men's Forum, is convinced that a change is on the way. "But it will take time. Patriarchal beliefs are deeply rooted and violence is widespread."
Many believe that traditional gender roles are contributing to the high levels of gender-based violence and killings in South Africa as well as the high prevalence of HIV and AIDS.
> Read more about Swedish-South African cooperation in HIV and AIDS.