Sweden Puts a Spin on the Music Biz!*

The Consulate General of Sweden in Los Angeles in collaboration with Export Music Sweden is proud to present its first annual Music Industry Seminar in Los Angeles on Saturday April 28, 2007 as part of Beyond Blond: Swedish Lifestyle Month

The seminar, which will feature panelists from both Sweden and the US, will focus on several different areas including the Swedish Pop Factory phenomenon, breaking bands in the US and intellectual property rights, as well as presenting the latest acts and producers coming out of Sweden.

Later in the evening there will be an exclusive live performance by Jennie Abrahamson – one of  Sweden’s most talented new artists at the residence of the Swedish Consulate General in Santa Monica.

SCHEDULE

12.30 Lunch reception and welcoming remarks by Consul General Tomas Rosander and Anders Hjelmtorp from Export Music Sweden.

PANEL DISCUSSIONS 
Moderated by Fred Bronson of Billboard Magazine.

1.30 – 2.00 pm STIM–Swedish PRO Focus
A presentation of some of the hottest bands and recent Swedish song writing and production success around the world. Presented by: Göran Carlsson and Eva Botmar of STIM
 
2.10 – 3.10 pm Sweden´s Pop Factory

• Why and how do Swedish studios/producers appeal to big clients?
• What makes Sweden and the Swedish music scene so unique?
• Are there any countries challenging Sweden´s prominence? If so, how do we stay on top?

Panelists: Anders Johansson, A&R Universal Sweden; Kristina Tunkrans, Hagenburg Law & Management; Jörgen Elofsson (TBC), Producer; Anders Mören, Misty Music; Andreas Carlsson, Producer (TBC)

3.20 – 4.20 pm Breaking a Band in the US

• Placing songs in TV and Film
• Touring the US  - Opening for an act or headlining?
• How does American A&R access Swedish music?
• A&R in the Digital Age

Panelists: Billy Clark, A&R Epic Records, Adam Wolff, Creative Director pigFACTORY USA; Tess Taylor, President NARIP; Anders Johansson, A&R Universal Sweden; Magnus Strömblad, Business Manager for In Flames; Grayson Brulte, G/B Entertainment

4.40 – 5.40 pm From Downloading to Music Distribution

• Intellectual Property Rights  - Sweden vs. US
• Digital Rights & Clearances for Music
• Digital Rights Management

Panelists: Gail Zappa; Ken Hertz, Senior Partner Goldring, Hertz & Lichtenstein LLP; Kristina Tunkrans, Hagenburg Law & Management; George Burkowski, Chair of Intellectual Property Rights & Technology Dept at Mitchell Silberberg & Knupp LLP; Anders Hjelmtorp, CEO ExMS

For more information on Swedish music export please visit http://www.exms.se/
  
For more information regarding the seminar please contact Sara.vahabi@foreign.ministry.se

* By invitation only.

Sweden.se, the official gateway to Sweden, has launched a music player with the best of Swedish pop and rock. The player, streaming music non-stop, has 8 hours playing time and will be updated with fresh songs monthly.
You'll find it at www.sweden.se/music