From Dream to Reality: Seminar on New Swedish Design

9:30-10:30 AM (B259) immediately followed by a coffee reception in the Beyond Blond showroom B203.

Moderator: Michael Webb.
Presented during Westweek by Bradley Quinn, Evan Snyderman and Clare Hobby.

Quinn is an author and journalist based in London who has presented the work of leading artists and designers in a variety of museum exhibitions. He is the author of Techno Fashion and The Fashion of Architecture and Chinese Style, Scandinavian Style, and Mid-century Modern, published by Terrence Conran, and his latest book, Designed in Sweden, which was written in conjunction with an exhibition of the same title held at the Museum of London before opening at the Pacific Design Center on March 15, 2005.

Provocative, radical, understated, incomprehensible are words often describing the work of today's Swedish designers. Quinn will talk about the appeal and enduring quality of new Swedish design.

Snyderman is a curator and design historian with specialist knowledge of 1950s furniture.  He is co-owner of R Twentieth Century Design in New York City, one of America's leading gallery showrooms for vintage furniture and modernist classics. He will focus his remarks on Swedish minimalist designer and architect Greta Magnusson Grossman and her work in California between 1947 and 1960 that influenced California Modern and eventually characterized the enduring timeless designs of modern West Coast homes.

Hobby, Project Director of Swedish Trade Council Los Angeles, will present what today's Swedish design companies have to offer the American market, including the practical aspects of purchasing products from Sweden.

Michael Webb writes on architecture and design for Architectural Digest, The New York Times, Los Angeles Times Magazine, Architecture, Architectural Review, Bel Air, Domus, Frame, Hospitality Design, Islands, LA Architect, and Travel & Life.  His recent books include Brave New House: Adventure in Southern California Living and Modernism Reborn: Mid Century Modern American Houses (Universe-Rizzoli, Ingo Maurer, George Nelson & Richard Sapper for Chronicle, and Beach Houses for Harper Collins).

Free of charge. Space limited.

To reserve a seat, please send an email referencing "Design Seminar" with your name and number of guests to: beyondblond@consulateofsweden.org.