Sweden is the third largest exporter of music worldwide, behind the US and the UK.
The one-day professional seminar will explore the ongoing, extensive and highly successful relationship between the Swedish and U.S. music industries. Record label professionals, songwriters, producers, music publishers and artists from both Sweden and the United States are scheduled to attend.
Featured topics for this year:
WE ARE IN IT FOR THE MUSIC AND IN CONTROL!DIY music production and marketing, exploring the emerging marketplace and alternative distribution channels of the no-label players.MEDIA & MARKETINGThe role of satellite radio, blogs, print and web media on the music industry, and how to best navigate today's media landscape.EUROVISION SONG CONTEST The importance and market impact of Eurovision and other large music contests. BUSINESS MODELS FOR THE FUTUREThe latest trends in deal-making in the music business, including the concept of 360° brokerage.BANDS AND BRANDS, PART 2Follow-up to last year’s discussion on the emerging importance of brands in music marketing.THE PAST, PRESENT AND FUTURE OF ACE OF BASE One-on-one with Ulf Ekberg, Ace of BaseModerated by Billboard columnist Fred Bronson, a full day of panels with music personalities from both countries will discuss the latest industry news, trends, hottest new artists, and most interesting and exciting developments in the field.This is the eighth annual seminar and judging by the previous seven years, the day will be filled with enthusiastic speakers presenting sometimes controversial positions, giving rise to a healthy interactive debate about where the current and future state of the industry in Scandinavia as well as the United States. It's a once-a-year opportunity to meet and network with real industry players from both sides of the Atlantic.Swedish Music SeminarScandinavia House58 Park Avenue at 38th StreetNew York City October 23, 200812 pm – 6 pmFor more information, please contact:Johan BrunkvistConsulate General of Sweden in New York +1 212 583 2582Anders HjelmtorpExport Music Sweden+46 8 783 88 00