The Swedish Trade Council (STC) acts as a global intermediary providing Swedish businesses with local knowledge of foreign markets. The primary aim of the delegation’s visit was to promote “project scouting”, led by STC in cooperation with the Swedish Ministry of Foreign Affairs and SIDA to encourage a proactive dialogue between foreign ministries and local projects during the preparatory stage.
- Often Swedish companies attempt to penetrate emerging markets much too late, and fail to secure promising business opportunities, explained Håkan Bengtsson while presenting “project scouting” to the Embassy of Sweden personnel in Harare.
Meetings with Swedish companiesAccording to representatives from the ten or so Swedish companies already established in Zimbabwe, political instability and unfavourable investment conditions impede growth and are the primary economic obstacles for Zimbabwe. Although, there are good conditions for economic and industrial development, this base has deteriorated over the years due to inactivity and decay. At present, much of the infrastructure in Zimbabwe is lying idle and in urgent need of restoration.
- Swedish companies could respond to these much needed infrastructure upgrades and industrial reconstruction by providing investment, innovation, support, new technology and solutions, said Fred Knott, Managing Director of Sandvik Zimbabwe.
One the most prominent optimistic forces in Zimbabwe, whom the delegation consulted with during their visit, is the Minister of Economic Planning and Investment Promotion:- Zimbabwe could constitute a great potential market for foreign businesses and investors, with good communications, relatively low crime levels, international currencies, hardworking and educated work force. If we only had better conditions, Zimbabwe could generate one third of the southern African GDP within only a few years, Elton Mangoma told the delegation during their meeting.
Sweden supports private sector development in ZimbabweThe delegation met with the International Council of Swedish Industry (NIR), which is currently running a capacity building project targeting the Zimbabwean business community. NIR promotes private sector unity when lobbying towards the government, by facilitating dialogue between Swedish trade unions and Zimbabwean Business Member Organisations (BMOs). The project was launched earlier this year and is financed by the Embassy of Sweden in Harare via SIDA, with a budget of roughly 1 million US dollars.
- The private sector has great potential and will become the future growth engine of Zimbabwe. Hence, we are pleased to have launched this project with NIR to support the Zimbabwean business community. The Embassy looks forward to long-term cooperation with the STC concerning trade issues and opportunities for Swedish companies in Zimbabwe, says Christina Weibull, responsible for trade promotion and political affairs at the Embassy.
Article by Christina Weibull and Jenny Wright